However, year after year, Wear OS continues to fall by the wayside. Sign me up. If Wear OS has such a solid foundation, why is no one buying? In my eyes, the answer is pretty simple — Google and Qualcomm have no intention of taking it seriously. Companies like LG, Samsu… The smartwatch market as a whole is growing, with North America on its own seeing a 40% jump in sales during Q2 2019 for a market value of $2 billion. During the early days of Wear OS (formerly Android Wear), things were exciting. At its core, it should be a runaway success. A smartwatch that has good integration with Android, Google Assistant built-in, and great app support? Few things in this industry make me as perplexed as Wear OS. Neither company gives a damn about Wear OS, and that’s too bad. Everything about that sounds incredible, and in theory, it is. There’s a lot of money to be made here, and while companies like Apple and Samsung are soaring, Wear OS has virtually no market share.