Roku reported 29.1 million users just last week. The company has also stated its intention to support both Disney+ and Apple TV+ this year. Amazon Fire TV could soon see another boost in active users thanks to a new deal with Google that will bring YouTube back to Fire TV “later this year” along with a YouTube Kids app. Prenner noted that that the platform’s growth has seen momentum in 2019, and that Fire TV devices are the top streaming media players in the U.S., the U.K., Germany, India and Japan. Amazon no doubt benefits from regular sales on its Fire TV hardware, especially during sales events like Black Friday and Cyber Monday, a… Amazon Fire TV now has 34 million monthly active users, up from the 30 million announced in January and widening the gap between it and Roku’s recently reported user numbers. The detail was given by Jen Prenner, Amazon’s Fire TV general manager and global head of Marketing, growth and engagement, during a panel at The Pay TV Show in Denver, Colorado.